How to Create a Professional Company Profile Website
Complete guide to creating a professional and convincing company profile website. Structure, content, and best practices for B2B and service businesses.
What Is a Company Profile Website?
A company profile website is the digital representation of your company. Unlike e-commerce that focuses on direct selling, company profile focuses on building trust and credibility.
Who Needs a Company Profile?
- B2B businesses - companies selling to other companies
- Professional services - consultants, lawyers, accountants
- Agencies - creative, digital marketing, PR
- Manufacturing - factories, suppliers
- Contractors - construction, renovation
- Startups - for investors and partners
- Hero section with clear value proposition
- Brief company overview
- Main services/products highlight
- Social proof (client logos, achievement numbers)
- Clear CTA (Contact Us, Get Quote)
- Visitors should understand your business in 5 seconds
- Don't use too much text, use visuals
- Brief company history
- Vision and mission
- Values
- Milestones and achievements
- Office/team photos (real, not stock)
- Tell a story, not just facts
- Show company personality
- Humanize with real team photos
- Clear service name
- Brief description (2-3 sentences)
- Main benefits (bullet points)
- Process/how it works
- CTA for inquiry
- One page per main service
- Focus on benefits, not features
- Include FAQ per service
- Client name and industry
- Challenge/problem
- Solution/what you did
- Results (with numbers!)
- Client testimonial
- Choose diverse case studies
- Concrete numbers are more powerful
- Include visuals (screenshots, photos)
- Professional photo
- Name and position
- Brief bio (2-3 sentences)
- LinkedIn (optional)
- Start from leadership
- Use consistent photos
- Show expertise
- Client logo grid
- Categorize by industry
- Highlight key clients
- Get permission before displaying
- Update regularly
- Quality over quantity
- Complete address + Google Maps
- Phone number
- Operating hours
- Contact form
- Multiple communication channels
- Response time expectation
- Simple form (name, email, message)
- SEO boost
- Thought leadership
- Lead generation
- Keep website fresh
- Post at least 2x/month
- Topics matching expertise
- Evergreen content
- Company overview
- Services/products
- Contact information
- About/team
- Portfolio/clients
- Blog
- FAQ
- Careers
- News/press
- Resources/downloads
- Generic stock photos
- Lorem ipsum
- Broken links
- Outdated information
- Too much jargon
- Clean and professional
- Consistent color scheme (max 3 colors)
- Readable typography
- Enough whitespace
- Quality images
- Clear navigation
- Mobile responsive
- Fast loading (< 3 seconds)
- Accessible
- Easy to contact
- SSL certificate (HTTPS)
- Real photos
- Client logos
- Certifications
- Awards
- Descriptive title tag
- Attractive meta description
- Structured H1, H2, H3
- Alt text for images
- Internal linking
- Google My Business
- NAP consistency (Name, Address, Phone)
- Local keywords
- Google Maps embed
- Blog with relevant keywords
- FAQ schema
- Detailed service pages
- Location pages (if multi-location)
- Professional homepage with hero and trust signals
- About page with timeline and team section
- Service pages per service with CTA
- Portfolio/case study section
- Contact page with form and maps
- Blog for SEO and content marketing
Effective Company Profile Website Structure
1. Homepage
Required elements:
Tips:
2. About Us
Important content:
Tips:
3. Services
Structure per service:
Tips:
4. Portfolio / Case Studies
Case study elements:
Tips:
5. Team
Info per member:
Tips:
6. Clients / Partners
Display:
Tips:
7. Contact
Required info:
Tips:
8. Blog / Insights (Recommended)
Benefits:
Tips:
Required Content
Must Have:
Nice to Have:
Avoid:
Design Best Practices
Visual
UX
Trust Elements
SEO for Company Profile
On-Page SEO:
Local SEO:
Content SEO:
Create Company Profile with TYREX
TYREX has a Company Profile Blueprint that includes:
All can be generated with AI in minutes. Just describe your business, TYREX will create professional structure and content.
Create your company profile at tyrex.id