Website for Indonesian SMEs: Small Investment, Big Impact

Facts About SMEs and Digital in Indonesia

SMEs contribute 61% of Indonesia's GDP and employ 97% of the workforce. But only 21% of SMEs have gone digital with their own website. The majority still rely on WhatsApp and marketplaces.

Why SMEs Need a Website?

1. Instant Credibility

Customers search for your business on Google. If not found, they think your business isn't serious. A website gives a professional and trustworthy impression.

2. Open 24/7

Website works while you sleep. Customers can view products, read info, even order anytime without you being online.

3. Wider Reach

WhatsApp and Instagram are limited to followers. Website can be found by anyone via Google, from all over Indonesia and even the world.

4. Own Your Data

On marketplaces, customer data isn't yours. On your own website, you have a customer database for ongoing marketing.

5. No Platform Fees

Marketplaces cut 1-5% per transaction. On your own website, 100% revenue is yours (only pay payment gateway ~2%).

Types of Websites for SMEs

1. Company Profile

For service or B2B businesses:

• About the company
• Services offered
• Portfolio/case studies
• Contact and location

2. Online Store

For product businesses:
• Product catalog
• Shopping cart
• Checkout and payment
• Order management

3. Landing Page

For campaigns or special promotions:
• Focus on one product/service
• Clear call to action
• Lead capture form
• WhatsApp integration

4. Hybrid

Combination of company profile + catalog + landing page. Suitable for SMEs selling while building branding.

Website Budget for SMEs

Level 1: Free - IDR 500k/year

• Free platform (subdomain)
• Basic template
• Limited features
• Suitable for: idea validation, testing

Level 2: IDR 500k - 2 million/year

• Own domain (.com or .co.id)
• Shared hosting
• Premium template
• Suitable for: SMEs just starting to go digital

Level 3: IDR 2-5 million/year

• AI platform like TYREX
• Complete features (e-commerce, CMS, analytics)
• Dedicated database
• Suitable for: SMEs serious about scaling

Level 4: IDR 10 million+

• Custom development
• Special features as needed
• Suitable for: large SMEs or franchises

SME Mistakes in Creating Websites

1. Too Focused on Design, Forget Content

Good design but empty content. Content is what sells.

2. Not Mobile-Friendly

75% of visitors from phones. If website is hard to open on phone, they leave.

3. Slow Loading

Every additional 1 second of loading = 7% conversion drop. Speed optimization is important.

4. No Call to Action

Visitors confused about what to do. Always have clear buttons: Buy, Contact, Register.

5. Hidden Contact Info

WA number and address must be easy to find. Put in header and footer.

6. Not Updated

Website created then abandoned. Content must be updated at least monthly.

Must-Have Features for SME Websites

• Clear Homepage: Understand the business in 5 seconds
• Products/Services: Clear description and pricing
• About Us: Story and team photos for trust
• Testimonials: Social proof from customers
• Contact: WhatsApp, email, address, maps
• Mobile Responsive: Looks good on all devices
• SSL (HTTPS): Security and Google ranking
• Analytics: Track visitors from day one

Create SME Website with TYREX

TYREX is designed specifically for Indonesian SMEs:

• Affordable Price: Start free, paid from IDR 49,000/month
• Indonesian Language: Interface and support in Indonesian
• Easy to Use: No coding needed, just chat with AI
• Complete Features: E-commerce, CMS, analytics, all included
• Quick Results: Professional website in minutes

TYREX understands the needs of Indonesian SMEs - from coffee shops to fashion stores, from consulting services to motorcycle workshops.

Register free at tyrex.id