The Importance of SEO for Business Websites: Why and How

What Is SEO?

SEO (Search Engine Optimization) is the process of optimizing a website to appear on the first page of Google search results. When someone searches for "online clothing store Jakarta", websites with good SEO will appear at the top.

Why Is SEO Important for Business?

1. Free Traffic (Organic)

Unlike ads that require payment per click:

• Google Ads: Pay Rp 5,000-50,000 per click
• SEO: Free once ranking

If your website ranks #1 for a keyword with 10,000 searches/month, that's like getting Rp 50-500 million in ad value FREE every month.

2. Trust & Credibility

People trust organic results more than ads:

• 70-80% of users skip ads
• High ranking = Google "recommends" you
• Like word-of-mouth from Google

3. Long-Term Investment

Ads stop = traffic stops. SEO is different:

• Ranking articles can continue bringing traffic for years
• Compound effect: more ranking content = stronger authority

4. Precise Targeting

People searching on Google have intent:

• "Buy running shoes" → Ready to buy
• "Website development services" → Needs your service
• Traffic that's already "warm", no need to educate from scratch

Google Ranking Factors

Google uses 200+ factors to determine ranking. The most important:

1. Content Quality

• Relevant to search query
• Comprehensive
• Original (not copy-paste)
• Updated

2. Backlinks

• Number of backlinks
• Quality of linking websites
• Topic relevance

3. Technical SEO

• Loading speed
• Mobile-friendly
• HTTPS secure
• Structured data

4. User Experience

• Click-through rate (CTR)
• Time on page
• Bounce rate
• Core Web Vitals

5. On-Page SEO

• Title tags
• Meta descriptions
• Header tags (H1, H2, etc.)
• Internal linking

SEO Checklist for Business Websites

Technical SEO

• [ ] Website loading < 3 seconds
• [ ] Mobile responsive
• [ ] HTTPS enabled
• [ ] XML sitemap submitted
• [ ] Robots.txt configured
• [ ] No broken links

On-Page SEO

• [ ] Target keyword in title
• [ ] Target keyword in H1
• [ ] Meta description optimized
• [ ] Images have alt text
• [ ] Internal links present
• [ ] URL structure clean

Content SEO

• [ ] Minimum 1000 words for articles
• [ ] Answers search intent
• [ ] Original, not duplicate
• [ ] Regular updates

Off-Page SEO

• [ ] Google Business Profile
• [ ] Social media profiles
• [ ] Directory listings
• [ ] Guest posting strategy

SEO for New Websites

New websites face unique challenges:

Low Domain Authority

Google doesn't trust new domains yet. Takes 6-12 months to build authority.

Solution:

• Focus on long-tail keywords (more specific, less competitive)
• Build backlinks from relevant sources
• Consistently publish quality content

No Backlinks

Without backlinks, ranking for competitive keywords is difficult.

Solution:

• Guest posting on relevant websites
• PR and media coverage
• Create linkable assets (tools, research, infographics)

Built-in SEO in TYREX

TYREX understands the importance of SEO and provides it built-in:

1. Automatic Technical SEO

• Fast loading (optimized Next.js)
• Mobile-first design
• HTTPS default
• Auto-generated sitemap
• Structured data (JSON-LD)

2. On-Page SEO Tools

• Meta tags editor
• Header structure optimization
• Image alt text suggestions
• Internal linking recommendations

3. Content SEO Support

• AI content suggestions
• Keyword optimization tips
• Content structure templates

4. AI-Powered SEO Analysis

At PRO tier and above, AI can:

• Analyze page SEO score
• Suggest improvements
• Compare with competitors
• Track ranking changes

5. Blog System

TYREX provides a blog system for content marketing:

• SEO-optimized templates
• Category and tag management
• Auto internal linking

SEO vs Paid Ads: Comparison

Aspect	SEO	Paid Ads

Cost Time + effort Budget per click Speed 3-6 months Instant Sustainability Long-term Stop = gone Trust High (organic) Low (ad) | Targeting Keyword intent Demographic

Recommendation: Use both. Paid ads for immediate traffic, SEO for long-term growth.

Common SEO Mistakes

• Keyword stuffing: Inserting keywords excessively
• Buying links: Purchasing backlinks (can get penalized)
• Duplicate content: Copying from other websites
• Ignoring mobile: Not optimizing for mobile
• Expecting instant results: SEO takes time

How Long Does SEO Take?

Realistic timeline:

• 1-3 months: Technical fixes, content creation
• 3-6 months: Start ranking for long-tail keywords
• 6-12 months: Ranking for medium competition
• 12+ months: Competing for high competition keywords

SEO is a marathon, not a sprint.

Conclusion

SEO is a long-term investment that can provide extraordinary ROI. With an SEO-optimized website, you get quality traffic for free, build trust, and create sustainable competitive advantage.

TYREX helps Indonesian businesses have SEO-ready websites from day one, with tools and features that make optimization easy.

Start your SEO-optimized website at tyrex.id