How to Create High-Converting Landing Pages
Learn the anatomy of high-converting landing pages. Framework, copywriting tips, and real examples you can apply immediately.
What Is a Landing Page?
A landing page is a web page specifically designed for one purpose: conversion. Unlike a homepage with many links and information, a landing page focuses on directing visitors to one action.
Why Are Landing Pages Important?
Data shows:
- Good landing pages can convert 5-15% of visitors
- Regular homepages only convert 1-3%
- Every irrelevant element decreases conversion
- What is being offered?
- Who is this for?
- What's the benefit?
- Powerful headline (6-12 words)
- Explanatory subheadline (1-2 sentences)
- Relevant hero image/video
- Contrasting CTA button
- Describe pain points in detail
- Use their language
- Make them feel "this is so me"
- How product/service solves the problem
- Focus on benefits, not features
- Use bullet points for scanability
- Customer testimonials (with photos and names)
- Client/partner logos
- Numbers (users, revenue, years)
- Reviews and ratings
- Media mentions
- 3-5 step process
- Screenshots or demo
- Highlight main features
- Clear pricing
- What's included
- Guarantee or trial
- Too expensive?
- What if it doesn't fit?
- How long does it take?
- Repeat value proposition
- Urgency if any (limited time, limited stock)
- Clear button
- Attention: Grab with headline
- Interest: Build with problem/solution
- Desire: Increase with benefits/proof
- Action: Close with CTA
- Problem: Identify the problem
- Agitate: Make the problem worse
- Solution: Offer the solution
- Before: Condition before solution
- After: Condition after solution
- Bridge: How to get there
- Use numbers: "5 Ways to Increase Sales"
- Use "How to": "How to Create a Website in 5 Minutes"
- Use questions: "Still Struggling with Marketing?"
- Be specific: "Increase Revenue 2.4x in 30 Days"
- Action-oriented: "Start Now" not "Submit"
- Benefit-focused: "Get Free Website" not "Register"
- Urgent: "Claim 50% Discount Today"
- Short paragraphs (2-3 sentences)
- Bullet points for features
- Bold for emphasis
- Whitespace for readability
- Load time < 3 seconds
- Compress images
- Minimize scripts
- Use CDN
- 70%+ traffic from mobile
- Touch-friendly buttons (min 44px)
- Readable text without zoom
- Simple forms
- Relevant title tag
- Attractive meta description
- H1 with keyword
- Alt text for images
- Headlines - messaging variations
- CTA buttons - color, text, position
- Images - hero image, social proof
- Form fields - number and order
- Pricing - structure and display
- AI Copywriting: Generate headlines and copy that convert
- Proven Templates: Structure that's proven to work
- Built-in A/B Testing: Test variations automatically
- Analytics: Track conversion from day one
- Mobile-Optimized: Responsive on all devices
Anatomy of High-Converting Landing Pages
1. Hero Section (Above the Fold)
This is what visitors see first without scrolling. Must answer:
Hero Components:
2. Problem Section
Show you understand their problem:
3. Solution Section
Introduce your solution:
4. Social Proof
Build trust with:
5. Features/How It Works
Explain how it works:
6. Pricing (Optional)
If selling directly:
7. FAQ
Answer common objections:
8. Final CTA
Close with strong call to action:
Landing Page Copywriting Framework
AIDA Framework
PAS Framework
BAB Framework
Copywriting Tips That Convert
Headlines
CTA Buttons
Body Copy
Technical Landing Page Optimization
Speed
Mobile
SEO
A/B Testing for Landing Pages
Elements to test:
Create Landing Pages with TYREX
TYREX makes creating high-converting landing pages easy:
Just describe your product, TYREX AI will create a landing page ready to convert.
Create your landing page at tyrex.id