Planogram 2D Builder + 3D Viewer: Cara FMCG modern atur rak outlet

Planogram adalah blueprint visual yang menentukan posisi tepat produk di rak outlet — SKU mana, di shelf berapa, berapa facing, sebelahan dengan apa. Untuk principal FMCG, planogram adalah kontrak dengan distributor + retailer: "kalau planogram ini di-comply, brand kami akan tampil optimal dan trade marketing budget kami berbuah." Selama 20 tahun terakhir, planogram dibuat dengan software CAD mahal yang license-nya puluhan juta dan butuh training berbulan-bulan. Pendekatan modern: in-browser drag-and-drop.

Masalah dengan tools planogram tradisional

JDA Space Planning, Nielsen Spaceman, BlueYonder — software incumbent untuk planogram. Common pain:

• License cost Rp 30-150 juta/tahun per seat
• Training 2-4 minggu untuk junior trade marketing
• Desktop-only — tidak collaborative, file-based sharing
• Output proprietary — hard share preview ke principal HQ atau distributor
• Tidak terhubung ke audit — planogram di tool A, audit di tool B, manual compare

Konsekuensi: trade marketing team kecil (3-5 orang) jadi bottleneck untuk update planogram. Update planogram seasonal (mis. promo Lebaran, Natal, Back-to-School) butuh minggu, bukan jam.

In-browser 2D Builder — drag-and-drop

Tyrex Planogram 2D Builder di-akses via web browser (Chrome/Safari/Edge). UI:

• Canvas kiri: empty grid untuk shelf/gondola/end-cap representation
• Fixtures palette kanan atas: drag fixtures (gondola standard, end-cap, chiller upright, hanging rack, dump bin, freezer)
• SKU library kanan bawah: search + drag SKU thumbnail ke shelf, facing count auto-hitung
• Properties panel: edit shelf height, depth, capacity per slot

Workflow:

1. Trade Marketing manager pilih template (mis. "Standard Modern Trade Indomaret 6-bay")
2. Drag gondola fixtures ke canvas, set dimensi
3. Drag SKU dari library ke shelf — sistem otomatis hitung facing (lebar shelf / lebar SKU)
4. Adjust per shelf — promotional SKU di eye-level, secondary di shelf bawah
5. Set rules: SKU adjacency (mis. Brand X selalu di kanan Brand Y), minimum facing per SKU
6. Save + assign ke outlet cluster (geographic, channel, atau outlet-class)

Output: planogram file yang versionable, embeddable di Principal Portal, dan jadi base untuk audit comparison.

3D Viewer — orbital spatial verification

2D representation kadang miss spatial reality — shelf depth, item stacking, gondola navigation. 3D Viewer Tyrex:

• Orbital view: rotate gondola 360°, zoom in/out
• Walkthrough mode: simulate consumer perspective dari pintu masuk outlet ke gondola brand
• Shelf-level zoom: validate SKU label visibility, brand prominence
• Multi-gondola layout: posisi gondola brand vs kompetitor di floor plan

Principal HQ jakarta bisa "visit" rak outlet di Surabaya secara virtual sebelum approval, tanpa pesawat tiket.

Implementation note: 3D viewer pakai WebGL via standard browser, bukan plugin. Mobile-friendly untuk preview di tablet.

Fixtures library

Library Tyrex include 50+ fixtures standard Indonesian modern trade:

• Gondola 4-bay, 6-bay, 8-bay
• End-cap promo standar Indomaret/Alfamart/Hero/Lotte
• Chiller upright (cold beverage)
• Freezer chest (ice cream/frozen)
• Hanging rack (sachet/personal care)
• Dump bin (impulse buy / clearance)
• Wing display (end of gondola promo)
• Tower display (premium SKU)
• Counter display (POS register)

Setiap fixture punya 3D model + dimensi standar + slot capacity. Custom fixtures bisa di-upload sebagai SVG/3D model.

SKU library + asset management

SKU library terintegrasi ke Brand Library DAM (Digital Asset Management) Tyrex:

• Hero image per SKU (front, side, top)
• Dimensi (panjang × lebar × tinggi)
• Weight + barcode (EAN/UPC)
• Category + brand + sub-brand classification
• Status (active, discontinued, pre-launch)

Saat trade marketing drag SKU ke planogram, system auto-pakai correct image + dimensi.

Adjacency rules + automated validation

Untuk distributor multi-principal, ada rules adjacency yang principals specify:

• Brand X tidak boleh adjacent dengan Brand Y (kompetitor direct)
• Brand A harus selalu di kanan Brand B (visual hierarchy)
• SKU premium harus di eye-level (shelf 3-4 dari atas)
• POSM (shelf talker, wobbler) wajib untuk SKU promo

Tyrex Planogram engine auto-validate rules saat drag — kalau violate, warning real-time. Saat audit, compliance score include adjacency check.

Versioning + approval workflow

Planogram update bukan free-for-all. Workflow:

1. Trade marketing draft planogram baru (versi 2.1 dari versi 2.0 active)
2. Internal review (trade marketing manager, brand manager)
3. Principal approval — Principal Portal lihat preview, comment, approve/reject
4. Active version push ke field — Field Sales DMS app pull planogram terbaru
5. Audit comparison: foto outlet vs active planogram → compliance score

Audit log capture versi planogram active saat audit terjadi — kalau planogram update mid-month, audit pre-update di-compare ke versi lama, audit post-update ke versi baru. Tidak ada chaos "kok auditnya pakai planogram lama".

Embed di Principal Portal

Principal punya akses self-serve ke Principal Portal Tyrex:

• Lihat planogram active per outlet cluster
• Approve/reject planogram draft
• Lihat compliance score historical
• Drill-down ke outlet specific
• Lihat audit foto + heat-map compliance

Single source of truth — no "send Excel back-and-forth" lagi.

Kesimpulan

Planogram tooling modern adalah accessible, collaborative, dan integrated ke audit + Principal Portal. Tyrex Planogram 2D Builder + 3D Viewer included di Foundation (Rp 3.5-5 M/tahun) dan Shelf Enterprise (Rp 7-10 M/tahun). Discovery: [email protected].